Walk into the protein aisle — or open our protein category — and you'll see three words repeated everywhere: concentrate, isolate, hydrolyzed. The marketing makes each sound essential. Here's what they actually mean.
The three types, honestly
Concentrate is whey with roughly 70–80% protein, a bit of carbohydrate and fat left in, and the friendliest price. For most people starting out, this is the right buy.
Isolate is filtered further — about 90% protein, with most of the lactose removed. It costs more per kilo. Worth it if milk upsets your stomach (very common in India) or you're counting every calorie on a cut. Otherwise it's a nice-to-have, not a need-to-have.
Hydrolyzed is isolate that's been pre-broken-down for faster digestion. It's the most expensive, and for most lifters the practical difference over isolate is small.
Do the ₹-per-serving math
Tubs mislead; servings don't. Divide the price by the number of servings: a ₹3,199 tub with 29 servings is about ₹110 a scoop. Compare across brands that way and the “expensive” tub is sometimes the cheaper one. Our product pages show servings for exactly this reason.
Flavour advice nobody gives
Buy the smaller pack of a new flavour first. Chocolate is the safest first pick across brands; exotic flavours are polarising, and you'll be drinking this five times a week. Mixes-with-water taste matters more than you think — milk hides sins, water doesn't.
The 30-second checklist
- Protein per serving ÷ serving size ≥ 70%? Good product.
- Price ÷ servings = your real cost. Compare that, not tub price.
- Stomach trouble with milk? Pay the isolate premium.
- Buying genuine matters more than any of the above — a fake isolate is worse than a real concentrate. (Read: how to spot fake supplements.)
Not sure how much you need per day? Ten seconds on the protein calculator and you'll have your number.
† Educational content, not medical advice. Supplements are food, not medicine — consult a healthcare professional before use if you have a medical condition.